Brooke Pattrick Publications, established in 1975, specialises in business-to-business publishing in the fields of mining, energy, equipment, infrastructure and the built environment. The company's mission is to serve the readers of its magazines with credible editorial, resulting in trusting relationships between the readers and publications, thereby providing advertisers with receptive audiences. The company also strives to provide intelligence on business opportunities on the African continent.

As a company Brooke Pattrick Publications has evolved from a traditional trade and technical publisher to a leading provider of industrial information on the African continent. Its traditional magazines in the fields of mining, energy and equipment as well as infrastructure and the built environment are now complemented by fortnightly e-mail bulletins and searchable, archived websites (www.mining.co.za). With key industries such as mining, energy and construction playing an increasingly important role in the development of the African continent, it has become clear that roleplayers in those industries require credible information on which business decisions can be made.

With this aim in mind Brooke Pattrick Publications has over recent years significantly increased the investment in its editorial department by appointing specialist editors who have actual work experience in the fields that they are covering. Many of these editors are professionally qualified and registered. To ensure that they can write with insight and are able to form credible opinions, the editors undertake extensive research expeditions throughout Africa.

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Trophies exchanged for a more objective indicator of success